Woman seen from behind with long wavy hair, dark at the roots fading into a rich lavender purple ombre, styled in loose curls inside a bright home salon.

How to Dye Your Hair Purple at Home (and Actually Keep the Color)

Key Takeaways I remember the first time I decided to go purple. I had done a lot of reading and watched numerous videos, and I felt ready. What surprised me was how quickly the color can sometimes fade. By week two, the bold eggplant I had imagined was already softening into something vague and muddy. […]

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